Loan Brands exists for one reason: India's micro, small and medium enterprises deserve independent, transparent counsel when arranging debt and equity capital.
Loan Brands is a financial advisory and capital-solutions firm founded by T V Shankar Narayanan and based in Madurai, Tamil Nadu, India. We work exclusively with MSMEs — advising on funding strategy, structuring requirements, and arranging introductions to suitable lenders and capital partners.
Loan Brands is a financial advisory and capital-solutions facilitator — not a lender, bank or NBFC. We do not guarantee approvals, sanctions or interest rates. All funds move directly between the lender/capital partner and the borrower; Loan Brands never holds or passes through client funds.
A full Founder & Leadership page is scheduled for Phase 2 of this build. In line with our policy, we do not publish numerical claims — such as clients advised or capital facilitated — unless they are independently verifiable and supported by Loan Brands records.
Loan Brands begins with the business, not with a loan product.
We first seek to understand the purpose of the funding, the amount required, the expected timeline and the broader financial context of the business. From there, the requirement can be structured and evaluated before suitable lender or capital-partner pathways are explored.
We begin by understanding the business and the reason behind the funding requirement.
The requirement is assessed and organised around the business's funding purpose, financial context and timeline.
We provide clear guidance on potential funding pathways, structure, security, cost and sequencing.
Where appropriate, the requirement is introduced to suitable lenders or capital partners.
The lender or capital partner makes the final lending decision and funds move directly between lender and borrower.
The principle is simple: understand first, advise clearly, and let the appropriate capital partner make the lending decision.
MSMEs can have very different capital requirements depending on their stage of growth, operating model, assets, cash flow and business objectives.
Guidance for businesses evaluating funding requirements related to operating cash flow, inventory, receivables and day-to-day business requirements.
Advisory support for businesses exploring capital requirements associated with expansion, additional capacity, new ventures or business growth.
Funding advisory for businesses considering machinery, equipment, plant or technology investments that support operational capacity and growth.
Advisory around funding requirements where owned commercial, industrial or other eligible property may form part of the financing structure.
Structured guidance for businesses reviewing existing financial obligations, repayment pressure and potential restructuring pathways.
Advisory for businesses seeking to evaluate ways of converting eligible receivables into working liquidity while continuing normal business operations.
Advisory-led assistance for home-purchase and property-linked funding requirements, with an emphasis on structure, clarity and appropriate lender matching.
A broader advisory approach to understanding the amount, purpose, timeline, security considerations and potential funding pathways associated with a business requirement.
Choosing a funding pathway can involve more than identifying a loan product.
The purpose of the capital, amount required, repayment considerations, security, business profile and timing can all influence how a requirement is approached. Loan Brands follows an advisory-led model designed to help business owners understand their requirement before approaching suitable lenders or capital partners.
The starting point is the business requirement — what the capital is needed for, how much is required and when it is required.
The funding requirement is considered and structured before potential lender or capital-partner introductions are explored.
Business owners receive guidance on relevant considerations such as structure, security, cost and sequencing before proceeding.
Where appropriate, requirements can be presented to suitable lenders and capital partners rather than being distributed indiscriminately.
Loan Brands does not make lending decisions. The lender or capital partner independently evaluates the requirement and determines whether to sanction funding.
Funds move directly between the lender or capital partner and the borrower. Loan Brands does not hold or pass through client funds.
Loan Brands was established with a clear purpose: to help MSMEs and business owners approach their capital requirements with greater structure, clarity and confidence.
As the Founder of Loan Brands, T V Shankar Narayanan focuses on understanding the underlying funding requirement of each business before exploring appropriate financing pathways. The approach is advisory-led rather than product-led — beginning with the business requirement, assessing the funding context, and helping clients navigate potential lender and capital-partner options.
Loan Brands supports business owners across areas such as working capital, business expansion, machinery acquisition, property-backed funding, institutional finance and other MSME capital requirements.
The firm's philosophy is straightforward: Understand the business first. Structure the requirement carefully. Explore appropriate funding solutions.
Loan Brands follows a structured approach: Funding Requirement → Qualification → Advisory → Lender / Capital Partner Matching → Disbursement. The objective is to make the business funding journey more organised, transparent and focused on the client's underlying requirement.
“Every funding requirement begins with understanding the business behind it.”
The official Loan Brands mark, used exactly as supplied — the promise this firm is built on: growth capital, arranged with counsel, for India's MSMEs.
Tell us your funding requirement — no documents needed at first contact.